December 17, 2023

942,000 Followers in the Study Niche and Counting: How Did We Achieve It?

In the dynamic and ever-changing world of social media, amassing a significant following is a goal many strive for but few achieve. Together, Erik Romdane, Ollie Alexander, and Inioluwa Kazeem have successfully navigated this challenge, gathering a combined audience of over 1 million followers across various platforms. This article delves into the key strategies that have been pivotal in not only growing but also maintaining this impressive audience base.

First things first, our Co-Founders' top accounts...

Erik Romdhane - Chief Creative Officer
Ini Kazeem - Chief Marketing Officer
Ollie Alexander - Chief Operating Officer

The recipe...

1. Consistency: The Cornerstone of Audience Growth

Consistency emerges as the foundational element in building and retaining a substantial following. Especially crucial for beginners in the social media domain, maintaining a steady rhythm of content delivery establishes a routine for your audience and bolsters your visibility in an algorithm-driven digital landscape.

2. Balancing Quantity with Quality

Although consistent posting is vital, it should not undermine the quality of the content. In the context of social media, 'quality' signifies the extent to which your content connects and engages with your target audience. Focusing on quality can propel your content towards virality, a phenomenon often indicated by the number of saves (Instagram) or favourites (TikTok) a post garners – a testament to its value and shareability.

3. Choosing the Right Niche

Selecting an appropriate niche can significantly influence your follower acquisition. While some areas, such as meme pages, are heavily saturated, making it more challenging to stand out, success is still attainable. Even in crowded niches, authenticity and personal branding can draw in followers. It's essential to remember that the social media universe is vast, offering space for every unique voice and perspective.