December 12, 2023

The Journey So Far: Reflecting on a Year of Growth at BrandPlant

A Year of Influence: BrandPlant's Road to Success

In just over a year, BrandPlant has navigated a remarkable journey in the influencer marketing world, transforming from a fledgling agency to a potent force in the industry. From our inception in late 2022 to an impressive track record of success in 2023, let's take a moment to reflect on the milestones and achievements that have shaped our story.

The Early Days: Planting the Seeds of Influence

Before BrandPlant came into being, our Co-Founder Ini was already making waves in the influencer sphere. Managing his Instagram pages @thatstudyvibe and @thatipadvibe that were started in January 2021, Ini was deeply entrenched in the study niche, building a foundation of experience that would later be pivotal in delivering results for our clients. The same thing applies to Erik when he started his page later on. The two would eventually meet online and found the Agency

The Formation: A Meeting of Minds

October 2022 marked the official birth of BrandPlant. Co-founders Erik and Ini, having met through their respective Instagram study accounts, joined forces. Their combined expertise and vision culminated in the creation of an influencer management agency that was poised for growth.

Evolving Direction: A Strategic Shift

Within a month of our founding, Ollie joined the team, bringing fresh ideas and perspectives. By December 2022, BrandPlant underwent a significant transformation, shifting from influencer management to an influencer marketing agency. This move allowed us to work more directly with brands, creating a more impactful and measurable influence. This was essentially the start of the Agency you see today. Ollie has been a crucial component in BrandPlant and he is considered a Co-Founder also.

Breakthrough Success: The QuillBot Campaign

January 2023 was a milestone for us, as we embarked on our first major campaign with QuillBot, a renowned AI-powered paraphrasing tool. The #QuillBotQuotes campaign, our brainchild, saw influencers creatively paraphrasing quotes in their videos. The campaign's success was evident in its impressive statistics, including a cost per thousand impressions (CPM) of $2.96, a duration of 52 days, a cost per view (CPV) of $0.003, and 5100+ followers added to the official QuillBot Instagram account This inaugural success paved the way for a continued partnership with QuillBot, and over the course of 2023 we have generated over 3.3 million views for QuillBot and added thousands of followers

Expanding Horizons: ZUGU Case and Beyond

Our journey with ZUGU Case, known for its versatile and protective cases, stands as a testament to our sustained success. We not only amplified their brand but also played a pivotal role in promoting their new screen wipe product that was released this year. In their time with us we have generated 4.6 million views, marking it as one of our most successful collaborations.

Diversifying Our Portfolio: CourseHero and xTiles

In September 2023, we undertook a project with CourseHero, the company that acquired QuillBot. Our two-month campaign was a resounding success, garnering over 7.8 million views and attracting more than 10,000 followers. The CPM for this campaign stood at a remarkable $9.83.

More recently, our ongoing campaign with xTiles has already achieved impressive results, with over 1500+ registrations and 690k+ views.

Growing Together: Team Expansion

Our growth story is not just about the numbers and campaigns. It's also about our team. Starting from a duo of founders, we have expanded to a team of four, each member bringing unique skills and perspectives to the table.

Looking Forward

As we reflect on the year gone by, we are filled with gratitude for the trust our clients have placed in us and excitement for the future. Our journey so far has been filled with learning, growth, and success. As BrandPlant continues to evolve, our commitment to driving innovative and impactful influencer marketing strategies remains unwavering.

Here's to many more years of influencing and transforming the influencer marketing landscape!